Michael Cantrell has been with Coca-Cola for over 30 years and currently serves as a Customer Account Executive. In October 2016, he transitioned from Coca-Cola Refreshments to Coca-Cola Beverages Florida and now oversees Prestige Partnerships for Central and North Florida; his current responsibility includes Universal Orlando, Loews Resorts-Orlando, University of Central Florida and University of South Florida. Cantrell previously had responsibility for Tampa Bay Buccaneers, Tampa Bay Lightning, Daytona Speedway, Arnold Palmer Invitational and Orlando City Soccer.
In addition, Cantrell serves on the University of Central Florida Alumni Board and previously served on the Florida Citrus Sports Board of Directors. Cantrell is an active member of Central Florida Sports Commission local organizing committees for special events including WrestleMania 33 and NCAA March Madness. Outside of work, Cantrell donates his time to Habitat for Humanity, Florida Citrus Sports Foundation and The First Tee.