A results-driven marketer with nearly 25 years of experience elevating entertainment and sports brands, Craig Evans is the Senior Director of Global Brand Management for Universal Parks and Resorts. In this role, Evans owns the development and implementation of global brand initiatives that support the short and long-term marketing strategies for all Universal Parks and Resorts locations worldwide. Prior to this role, he served as the Senior Director of Brand Management, where he lead a team of marketers responsible for driving consumer demand to Universal Orlando Resort, its three theme parks, dining and nightlife complex and resort hotels.
Before joining Universal Parks and Resorts, Evans held brand leadership roles at EA Sports and Microsoft Xbox. At EA Sports he focused on EA’s golf, mixed martial arts and college football franchises, while also managing key relationships with Tiger Woods, Augusta National, the PGA TOUR, the Collegiate Licensing Corporation and NCAA Football. During his tenure at Microsoft Xbox, he was a member of the original Xbox launch team in 2001 and also helped launch the Xbox 360 in 2006 before moving over to EA Sports in 2007.
Evans holds an MBA from the University of Texas-Austin, a M.S. from The Johns Hopkins University and a B.B.A from Stetson University. Prior to completing his MBA, he also worked in marketing for Oracle and a mass storage startup in Winter Park, FL. Outside of work, Evans is passionate about playing tennis and golf, social media (particularly Twitter), pop culture, video games, theme parks (particularly roller coasters) and spending time with his wife and two children (only one of whom will ride roller coasters with him). Evans has been a resident of the Orlando area for more than 10 years, and has no intention of living anywhere cold ever again.