Executive Committee Bio – Michael Forde


Michael Forde | Chief Sales Officer, Orlando Magic
Past Chairman

Michael Forde is currently in his 14th season with the Orlando Magic and was promoted to chief sales officer in August 2017. Forde has executive leadership responsibilities for the corporate, ticket, premium and retail sales units of the organization. His responsibilities include the oversight for all sales including tickets, hospitality, ICON suite membership, tourism, Junior Magic, camps, and retail for both the Orlando Magic and Amway Center.


His corporate team is instrumental in identifying new revenue streams that provide the organization an opportunity to finding marketing solutions for local, regional and national companies seeking an affiliation with the Orlando Magic brand and the Amway Center. Forde also oversees ticket sales, premium sales, corporate sales and retail department.


In addition to his current responsibilities, he will lead sales efforts for e-Sports and provide strategic sales support for Orlando Solar Bears, Lakeland Magic, and the Sports & Entertainment District.


Forde began with the Magic as a partnership development manager and was later promoted to assistant director of corporate partnerships during the summer of 2008. He was then promoted to director of corporate partnerships in August 2009, vice president of corporate partnership sales in July 2012 and senior vice president of corporate partnerships and premium sales in March 2014.


Prior to joining the Magic, Forde and his wife owned and operated Players Sports Marketing, an event management and marketing firm specializing in youth sports.

Forde currently serves on the board of the Florida Sports Foundation, as well as the Greater Orlando Sports Commission. He also served as the Chair of the Local Organizing Committee for the 2017 NCAA DI Men’s Basketball Championship games hosted in Orlando.


A native of Philadelphia, Forde earned his bachelor’s degree from the University of Delaware. He and his wife, Vivian, reside in Lake Mary, Fla. and have three children, Tina, Kevin and Kory and two grandchildren.