Amaury Piedra assumed the role of managing director in August 2020, where he leads Central Florida’s largest all-suite convention hotel located in the heart of the nation’s number one convention and tourist destination.
Piedra is a bilingual veteran of the hospitality industry with 25 years of sales and operations experience leading Four Diamond lifestyle hotels, convention hotels, and multi-unit complexes in the U.S. and Caribbean, including properties for Wyndham Hotels and Resorts and Starwood Hotels and Resorts. During his career, he has actively participated in major renovations and worked in conjunction with ownership groups and management companies to reposition properties, grow revenues and profitability, while assisting in maximizing the value of the assets.
Most recently, Piedra was an award-winning general manager at the iconic Pier Sixty-Six Hotel & Marina in Fort Lauderdale, Florida, where he was part of the development team for the property’s renovation and expansion.
His industry leadership includes serving as a board member of the Greater Miami Convention and Visitors Bureau, member of the Greater Fort Lauderdale Convention and Visitors Bureau’s Marketing Committee, and founding chair of the Fort Lauderdale Beach Business Improvement District, where he played a key role in launching the inaugural Tortuga Music Festival on Fort Lauderdale Beach. He was also instrumental in bringing the 2010 NFL Super Bowl to South Florida showcasing Ft. Lauderdale as the event headquarters.
Born in New Orleans, Louisiana, and raised in South Florida, Piedra currently resides in Orlando with his wife, Mary Jane Piedra, and has three daughters and three grandchildren.