Advisory Board Bio – Jeff Wohlschlaeger

Jeff Wohlschlaeger is a seasoned sports marketing executive andrevenue leader with more than 25 years of experience driving partnerships, brand engagement, and business growth across professional sports and motorsports. He currently serves as Senior Vice President, Managed Venue Partnerships, at Legends Global, where he leads commercial strategy and partner development across a portfolio of premier sports and entertainment properties.

Prior, Jeff was Senior Vice President & Chief Sales Officer at NASCAR, where he oversaw the league’s corporate sales organization. In this role, he led the national sales team that generated more than $125M in annual sponsorship revenue, securing and managing long-term partnerships with industry-leading brands. Over his 12-year tenure with NASCAR, Jeff delivered more than $210M in full-term partnership sales, spearheaded innovative sponsorship models, and drove consistent year-over-year growth. He also played a centralrole in landmark events such as the Clash at the Coliseum and the Chicago Street Race, exceeding revenue targets by $16M.

Earlier at NASCAR, Jeff served as Vice President of Partnership Marketing and Managing Director of Series Marketing, where he led strategy, activation, and partner services for 50+ official partners, generating over $163M in new partnership revenue while also creating the NASCAR Event Experience platform and launching an industry-wide youth ticketing initiative that expanded audience reach and engagement.

Before joining NASCAR, Jeff spent nearly two decades with the Chicago Bulls, ultimately serving as Senior Director of Game Operations. He produced and directed all home games, developing a nationally recognized in-game experience that drove double-digit increases in sponsorship retention and significantly enhanced fan satisfaction. He also oversaw championship celebrations, jersey retirement ceremonies, and other nationally televised events that elevated the Bulls’ global brand.

Throughout his career, Jeff has built a reputation as a hands-on leader, team builder, and trusted partner to Fortune 500 brands. He is recognized for developing data-driven sales strategies, cultivating high-performing teams, and designing innovative partnership models that create long-term value for rights holders and corporate partners alike.