As a highly accomplished and award-winning executive management leader, Marci Doyle offers over 25 years of diverse experience directing and leading successful expansion strategies and business development plans to achieve high revenue growth across the sports and entertainment industries. Doyle has a passion to define the organization’s strategic goals and marketing needs, create and execute an action plan which encompasses assessing and negotiating key partnerships and sponsorships, launching successful marketing promotions, and bringing the brand to life.
Doyle’s career background demonstrates exceptional skills in communicating and collaborating with teams, leaders, and clients in development of strategic initiatives driving improvement processes and operating plans for market expansion. Her talent for prospecting and identifying new opportunities leads to high-level client interactions and trust-based relationships, delivering client-focused solutions to satisfy all requirements.
Doyle’s strengths include identifying new markets, effective negotiation skills with capacity to articulate complex value propositions and establish long term agreements. Her most recent position was COO and Tournament Director for the Arnold Palmer Invitational which is considered one of the top tournaments on the PGA TOUR.