Executive Board Bio – Robb Larson

Robb Larson

Robb Larson

General Manager, Osceola Heritage Park/SMG

Following an impressive 20-year career in the Sports and Entertainment Industry, Robb Larson joined the team at ASM Global/Osceola Heritage Park in 2003 as the Director of Marketing and Sales prior to the opening of the Silver Spurs Arena.  In 2006 he was promoted to General Manager and continues to oversee the 200-acre entertainment complex.


During his time at OHP, he and his team continue to enhance and improve the facility by hosting many national and regional events drawing over 750,000 visitors annually. Notably, the Mecum Auto Auction, State Championship Wrestling and the Country Thunder Music Festival. Additionally, Larson and his team have welcomed a partnership with Orlando City SC to take up residence at their brand new, state-of-the-art training facility on OHP property, and have their MLS Next Pro team, Orlando City B, play its home games at Osceola County Stadium. Most recently, the Orlando Magic’s NBA G-League team, Osceola Magic, will begin playing at OHP in November 2023.


Larson is a graduate of Leadership Orlando and has been awarded the Larson Lifetime Achievement Award by the Kissimmee/Osceola County Chamber of Commerce, in partnership with Experience Kissimmee. He is deeply involved in Central Florida’s community and currently serves on the Board of Directors for the Education Foundation of Osceola County, Junior Achievement of Central Florida, Experience Kissimmee, Kissimmee Sports Advisory Board, Kissimmee Hospitality and Tourism Council of Osceola Chamber, St. Cloud Chamber, and the Greater Orlando Sports Commission.