Executive Board Bio – Michael Forde

Michael Forde

Michael Forde

Chief Sales Officer, Orlando Magic

Michael Forde has been with the Orlando Magic in 2004 and was most recently promoted to chief sales officer in August 2017.


Forde has executive leadership responsibilities for the corporate, ticket, premium and retail sales units of the organization. His responsibilities include the oversight for all sales including tickets, hospitality, ICON suite membership, tourism and retail for both the Orlando Magic and Amway Center.


His corporate team is instrumental in developing marketing solutions for local, regional and national companies seeking an affiliation with the Orlando Magic brand and the Amway Center. Forde also overseas ticket sales, premium sales, corporate sales and retail department.


In addition to his current responsibilities, Forde provides strategic sales support for Orlando Solar Bears, Lakeland Magic, Magic Gaming and the Sports & Entertainment District.


Forde began with the Magic as a partnership development manager and was later promoted to assistant director of corporate partnerships during the summer of 2008. He was then promoted to director of corporate partnerships in August 2009, vice president of corporate partnership sales in July 2012 and senior vice president of corporate partnerships and premium sales in March 2014.


Prior to joining the Magic, Forde and his wife owned and operated Players Sports Marketing, an event management and marketing firm specializing in youth sports.


Forde currently serves on the board of the Florida Sports Foundation. He formerly served as the Chairman of the board of the Greater Orlando Sports Commission, as well as the Chair of the Local Organizing committee of the NCAA men’s basketball tournament in 2017.


A native of Philadelphia, Pa., Forde earned his bachelor’s degree from the University of Delaware. He and his wife, Vivian, reside in Lake Mary, Fla. and have three children and three grandchildren.