Executive Board Bio – Latria Graham

Known as a game changer, Latria Graham, is one of the most innovative brand strategy consultants with over 15 years of credible industry experience. Graham is the President of GLB whose purpose is to help build world class purpose-driven brands through authentic communications strategies and innovative products.

 

GLB provides consulting services primarily in cause marketing strategy, multicultural communications strategy, public relations, and brand development to help brands build positive brand reputation, create real social impact, and increase revenues. GLB’s clients largely consist of sports and entertainment brands, large corporations, universities, and government entities.

 

Graham has seen significant success in building her clients’ brand awareness strategy which has resulted in clients receiving several awards including the Health Advocate of the Year Award, NBA Community Assist Award, Louisiana Key to the City Award, a Robert Wood Johnson Foundation Culture of Health Award recipient, and many more. GLB has garnered national media relationships with the likes of ESPN, USA Today, Washington Post, TNT, etc.

 

In 2019, Graham led her company to receive FSMSDC’s 2019 Minority & Women-Owned Business Enterprise Supplier of the Year Award in the state of Florida awarded by the Florida State Minority Supplier Diversity Council.

 

Prior to founding GLB, Graham worked in the NBA for eleven (11) seasons and was responsible for overseeing the Orlando Magic’s community relations strategy, multicultural and diversity relations, cause marketing, and the NBA Cares global campaign activation in the Central Florida market. Graham also supported closing deals with the team’s $1 million-dollar corporate sponsors creating sellable cause marketing programs for brands like Walt Disney World Resort, AdventHealth, Chase, and Pepsi. Under Graham’s leadership, she grew what was known as a small market team to rank number three (3) in the NBA among all league teams for the most children impacted behind the Golden State Warriors and Indiana pacers. Graham’s creative ability led to the creation of the team's first ever Magic Fit basketball program and Magic of Mentoring summit which both received the NBA’s “Best in Class” recognition among all NBA teams.

 

In past experience, Graham has spent time in public relations, broadcast, and media relations at ESPN Radio (WCCG), BET.COM, BET Nightly News, WJXT Jacksonville, and the University of Florida’s University Athletic Association.