Advisory Board Bio – Shannon Fraser

Shannon Fraser is the Senior Vice President of Sales at iHeartMedia Orlando, where she leads strategic sales initiatives across a wide array of media platforms, including radio, digital, and event sponsorships. A graduate of Charleston Southern University, Shannon is known for her strong leadership, innovative approach, and commitment to team development, Shannon has played a pivotal role in driving iHeartMedia’s market growth and solidifying the brand's position as a media leader in the Orlando region.

With over 20 years of experience in the media sales industry, Shannon brings a deep understanding of both traditional and digital advertising. She joined iHeartMedia with a proven track record of successfully building high-performance sales teams and cultivating long-term client relationships. Shannon’s expertise in strategic planning and revenue growth has helped numerous brands effectively connect with audiences through iHeartMedia’s powerful network and broad reach.

In her role as SVP, Shannon oversees a diverse portfolio of clients, ranging from local businesses to national advertisers, providing them with tailored marketing solutions that meet their unique goals. She is known for her results-oriented approach, balancing creativity and analytics to deliver compelling campaigns that resonate with consumers. Her leadership has been instrumental in fostering a collaborative and dynamic team environment, inspiring her colleagues to consistently achieve and exceed sales targets.

Shannon is also an advocate for mentorship and professional development, dedicating time to coach emerging sales professionals and encouraging diversity within the industry. Her influence extends beyond iHeartMedia as she actively participates in Orlando’s business community, contributing her expertise to local initiatives and organizations.

Shannon has been deeply connected to the Orlando area. When she’s not working, she enjoys exploring the city with her family and is an enthusiastic supporter of local sports teams and community events.