Advisory Board Bio – Lorena Duarte

Lorena Duarte is a dynamic Senior Director of Corporate Sponsorships, Corporate Events & Integrated Marketing at ICON Park in Orlando, where she leads strategic marketing, event development, revenue growth initiatives, and partnership activations. With more than nine years of experience in tourism, retail, business development, and experiential destination marketing, she has built a strong track record in driving market share, elevating brand positioning, and generating high-impact visitor engagement. She is a bilingual leader committed to community tourism and destination development, collaborating with local organizations to strengthen Orlando’s visitor economy and enhance guest experiences.