Executive Board Bio – Robb Larson

With an extraordinary 40-year career in the Sports and Entertainment Industry, Robb Larson has solidified his position as a visionary leader. Since joining ASM Global/Osceola Heritage Park (OHP) in 2003 as Director of Marketing and Sales, just before the grand opening of the Silver Spurs Arena, Larson’s impact has been nothing short of remarkable. His swift promotion to General Manager in 2006 further highlighted his incredible talent, and under his leadership, OHP has flourished into a premier sports and entertainment destination.

Larson’s strategic vision and relentless drive have elevated OHP’s reputation, attracting over 750,000 visitors annually with marquee events, including Mecum Kissimmee (“The World’s Largest Collector Car Auction”), State Wrestling Championships, and the iconic Country Thunder Music Festival. His leadership extended to building key partnerships that led to Orlando City SC establishing a state-of-the-art training facility at OHP and hosting the Orlando City B MLS Next Pro team. Even more, the Orlando Magic’s G-League team, the Osceola Magic, have made OHP their home, completing a successful debut season in April 2024.

Beyond his professional accomplishments, Larson’s commitment to the Central Florida community is unparalleled. He’s a proud graduate of Leadership Orlando and a recipient of the Larson Lifetime Achievement Award from the Kissimmee/Osceola County Chamber of Commerce. Most recently he was honored with Orlando Business Journal’s C-Suite Award, the Golden Eagle award by the Central Florida Council of Boy Scouts, Business Champion of the Year by the St. Cloud Chamber of Commerce, and The Harris Rosen Inspire Award by Junior Achievement of Central Florida.

His deep-rooted involvement spans multiple influential boards, including the Greater Orlando Sports Commission, Kissimmee Sports Commission, Experience Kissimmee, Junior Achievement of Central Florida, Education Foundation of Osceola County, and St. Cloud Chamber of Commerce. His dedication to fostering growth and innovation is felt throughout the region.

Robb Larson is not just leading—he’s shaping the future of sports and entertainment in Central Florida, driving OHP to new heights with every endeavor.