Advisory Board Bio – Eric Gray

Eric Gray is a social content and engagement strategist with a proven track record of building world-class social media marketing teams for Fortune 500 brands.

At EA SPORTS, Eric led award-winning social media initiatives that reached millions of fans globally, pioneering brand storytelling strategies that set new standards for sports entertainment marketing. At Universal Parks and Resorts, he built and scaled content marketing teams that created binge-worthy original content and immersive social campaigns, driving unprecedented guest engagement across digital platforms.

As Founder and CEO of Maverick Content Studio, Eric now helps Fortune 500 brands develop and execute content strategies that drive measurable audience connection and engagement. His proprietary Connection Strategy has been implemented with brands including VISA, NBC Universal, and Warner Brothers, consistently delivering results that transform how major brands engage with their audiences. Joel’s vision for the future of FYSA and the broader youth sports community is one where every player, regardless of background or ability, has the opportunity to reach their full potential through the many benefits of sport participation.