Executive Board Bio – Krista Olson

Krista Olson is the Vice President of Marketing at the LPGA, where she leads the organization’s brand, marketing, and retail strategy. In her role, she oversees a growing team focused on elevating brand visibility, expanding fan engagement, and driving commercial growth.

Prior to the LPGA, Krista served as Vice President of Marketing and Digital Strategy at RedPeg, an award-winning experiential agency based outside Washington, D.C., where she led integrated campaigns for leading brands including GEICO, Capital One, Nike, and Niantic.

Her career also includes senior marketing roles across the NBA and NFL with the Washington Wizards, Sacramento Kings, and the San Francsico 49ers. Krista played a key role in the successful openings of two state-of-the-art venues, the Golden 1 Center and Levi’s Stadium.

A Connecticut native, Krista holds a B.S. from The George Washington University and an M.S. from Northeastern University.