GREATER ORLANDO SPORTS COMMISSION PARTNERS WITH A.B. NEWTON & COMPANY TO LAUNCH NEW DESIGN THEMES

Orlando, FL (Oct. 8, 2025) – The Greater Orlando Sports Commission (GO Sports) is proud to announce a new partnership with Winter Garden–based design studio A.B. Newton & Company, unveiling a fresh suite of graphic themes that will represent the Commission’s brand across local, regional, national, and international platforms.

The collaboration reflects GO Sports’ commitment to showcasing Greater Orlando as one of the premier sports tourism destinations in the United States. A.B. Newton & Company, renowned for its bold, creative storytelling and iconic designs, worked closely with the GO Sports team to develop a series of visuals that capture the wide range of sports the region can host, energy of competition, and the spirit of the Central Florida community.

“A.B. Newton & Company is thrilled to have teamed up with the Greater Orlando Sports Commission on a design project that celebrates the vibrant local sports spirit across four of our favorite counties in the Greater Orlando region,” said Andy Crabtree and Will Blaine, co-founders of A.B. Newton & Company. “It’s been an absolute joy to bring these communities’ passion to life, and we couldn’t have asked for a better partner in highlighting the hometown pride that makes each county unique.”

“A.B. Newton has an incredible track record of bringing brands to life with creativity and authenticity,” said Jason Siegel, President & CEO of the Greater Orlando Sports Commission.

The newly designed graphics will be featured across GO Sports’ digital platforms, social media, event collateral, and community engagement campaigns. The new visual identity incorporates themes inspired by Orlando’s vibrant culture, dynamic venues, and diverse sports landscape.

“By showcasing such a wide mix of sports, the campaign conveys that Greater Orlando is a destination for all sports, from grassroots to international competitions,” said Caesar Lopez, Chairman of the Greater Orlando Sports Commission board of directors. “The inclusion of lifestyle and Florida-specific elements positions sports tourism as an integral part of the Orlando experience.  Our local identity shines through, grounding the design in Central Florida’s unique culture.”

ABOUT THE GREATER ORLANDO SPORTS COMMISSION

The Greater Orlando Sports Commission (GO Sports) is a private, non-profit organization established to attract and manage sports-related events, conferences and activities that drive positive economic development in the City of Orlando, Lake County, Orange County, Osceola County, and Seminole County. Founded in 1992-93, the organization has hosted or co-hosted more than 1,700 events in the Greater Orlando area with a total economic impact exceeding $3.86 billion in spending within the community. For more information, visit GreaterOrlandoSports.com.

ABOUT A.B. NEWTON & COMPANY

Named in honor of A. B. Newton, the first Mayor of Winter Garden, Florida, the company is dedicated to artfully celebrating the sense of community he helped establish in our beloved hometown. Serving both residents and visitors, A. B. Newton & Company creates locally inspired apparel, merchandise, and art prints that blend a modern edge with timeless vintage style.

What began as a tribute to Winter Garden has since expanded from coast to coast, with thoughtfully curated products designed to capture each hometown’s unique spirit and individuality. Every piece we create—whether apparel, custom-designed artwork, or lifestyle merchandise—is crafted to celebrate community, place, and the stories that make each town special. For more information, visit abnewton.com.