2026 Sportys – Sponsorship Activation of the year

The Sponsorship Activation of the Year category recognizes a partnership activation that demonstrates creativity, impact, and measurable success. Ideal nominees showcase a collaborative effort between a corporate partner and a sports organization that engages fans, elevates the brand experience, and delivers tangible results for both parties. The activation should reflect innovation, strategic execution, and a meaningful connection to the audience or community. Submissions should highlight how the activation stood out in its execution and contributed to the overall success of the partnership.

Please note that nominations in this category should focus on a single sponsorship activation between a corporate partner and a sports organization that took place in the last 12 months. Feel free to include additional, relevant information about the overall relationship between the organization and the sponsor for the voting committee to consider.